Top 21 Paid Advertising Platforms to Try in 2025

Paid advertising platforms are a great way for you to put your business in front of the right people while you build up your organic strategies.

But which PPC platform will drive the best results for your business?

Below is a list of 21 of the top ad networks you can use for your PPC campaign.

We’ll break down these platforms into the following lists:

Search platforms are one of the most popular options for advertising your business. Traditional vs. social search engines cater to different audiences, with traditional engines appealing to researchers and social engines to casual users. Here are some of the most popular search advertising platforms you can use to promote your products and services:

It should be no surprise that Google Ads is first on our list, as it’s essentially the king of paid advertising platforms.

With Google Ads, you can display PPC ads at the top of Google search results, and with Google being the biggest search engine out there, you can harness Google’s reach to drive results for your business.

You can also use the Google Display Network to advertise on popular websites, making Google Ads a great platform for both search and display ads.

Google may be the biggest search engine on the Internet, but it’s far from the only one. Bing sees its fair share of web traffic too, so it’s a good idea to take advantage of its PPC platform — Microsoft Ads — to appear in search results as well.

Though Bing isn’t as popular as Google, there are still 1.1 billion people that use Bing. That means it’s still one of the best paid advertising platforms for reaching an interested audience.

While it isn’t a traditional search engine, Amazon is one of the first places people go to search for products they want. If you sell products on the platform, Amazon Ads can be a great way for you to increase sales by getting your products in front of more interested shoppers.

Not all PPC ads are limited to third-party websites and search engines.

Social media is a fantastic place to reach extensive online audiences, and Facebook Ads is one of the best platforms for doing that due to the large number of people who use the social media giant. Facebook ads can come in an array of formats, including banner ads and sponsored posts.

As Instagram is owned by Facebook, its ad platform works essentially the same way. You can create visual ads that appear in users’ feeds as they scroll through Instagram. Instagram also allows you to create shoppable ads, where people can check out and buy your products right in Instagram’s platform.

Next to Facebook and Instagram, Twitter (X) is one of the largest social media platforms. X ads can take multiple forms, including image, video, carousel, and text ads. These ads are great for reaching people directly in their X feeds, user profiles, and more.

While often overlooked as a social media platform, LinkedIn is a very valuable advertising resource — especially if your business is B2B. It’s particularly great for advertising informational content specific to your industry.

Pinterest is a must-have if your target audience matches its largest demographic of middle-to-upper-class women. You can advertise your products or services using promoted Pins.

With the rising popularity of TikTok, this platform is becoming a viable option for people who want to promote their business to a younger generation. TikTok advertising are a great online paid advertising platform for reaching younger generations where they spend most of their time.

In today’s world, video platforms dominate. So, running ads on YouTube is a great way to reach people where they spend their time. You can have your ads play in the beginning, middle, or end of videos, so you can always reach people at the right time.

Last on the list of social media paid advertising platforms is Reddit. This forum-based platform is a great place to reach people while they’re discussing topics and sharing ideas. Reddit offers refined targeting, so you can put your

Google Ads and Bing Ads can probably cover the majority of your PPC search engine and banner ad needs on their own, making them sufficient for most businesses when paired with various social media platforms.

But if, for whatever reason, you want to find an alternative to those options, don’t worry —?there are still several other PPC platforms available. Here are some of the best ones!

Bidvertiser is a great platform for creating banner ads. Sites that sign up with Bidvertiser can get a cut of the revenue from any ads it displays in the margins of their website pages. It also has a fairly low average cost per click.

AdRoll is one of the top ad networks due to its retargeting value. It makes use of many other platforms like Google and Facebook to keep track of almost everyone who visits your website and then retargets them with ads encouraging them to return.

Yahoo Gemini gives you advertising access to yet another online sector of properties, including the likes of HuffPost, AOL, and Tumblr. It displays ads in both search results and website margins for applicable sites.

BuySellAds is a great platform for presenting display ads to select audiences. If your audience fits within a very specific niche, and you worry that other top ad networks will cast too broad a net, you can use BuySellAds to place your ads on just the right websites for that niche.

RevContent focuses on advertising content rather than products. In a sense, it strikes a balance between traditional PPC and SEO — it operates via banner ads on external sites, but it attracts users who are looking for informational content.

AdMob is a great platform for any company with its mobile app. If you’re one of those companies, you can use AdMob to display your ads within your app. These ads can take the form of banner ads and video ads, among other formats.

AdColony is another mobile ad platform, specializing in video ads. It’s commonly used by mobile games that display video ads after users complete a certain level, but it has plenty of other applications as well.

One potential threat to PPC advertising is the widespread use of adblockers, which are capable of blocking traditional paid ads on many sites. AdRecover gets around this by displaying ads that won’t be recognized by adblockers, though, making it a useful tool.

Like RevContent, AdBlade specializes in content advertising, drawing in users who are eager for information. It comes with relatively low costs per click and an exceptionally large audience of over 300 million users.

Taboola enables you to reach people on popular platforms like Business Insider, Yahoo!, and USA Today. You can leverage this platform to help turn readers on these popular websites into customers to grow your business.

Each of these paid advertising platforms can work wonders for your company, but only if you know how to make them drive revenue for your business. If not, don’t worry — WebFX has your back!

With over 1,100 client testimonials, we’ve proven time and time again that we’re the experts at generating leads, conversions, and revenue for businesses through our paid advertising services, and we’d love to bring our expertise to your business!

Not to mention, our client-exclusive adtech, AdTechFX, can help you leverage your first-party data to create more impactful campaigns that grow your business’s bottom line.

To partner with us, just call us at 888-601-5359?or contact us online today!