Trust Indicators Explained

Look for our 8 Trust Indicators, now presented on hundreds of news sites. They are the first global transparency standard that helps people know who and what is behind a news story: policies to ensure honesty, accuracy and fairness, commitments to own up to mistakes, details about ownership, info on a journalist’s expertise, and more.

The Trust Project built the Trust Indicators by asking people what they value in the news – and what wins and loses their trust. Then we married their insights with bedrock journalism values to come up with eight core disclosures that every reader, listener and viewer deserves to know.

The Trust Project operates as a consortium of top news companies led by founder and award-winning journalist Sally Lehrman. We are people and organizations dedicated to restoring the trusted role of the press in serving the public good.